August 1903 witnessed the establishment of the Nordic Brewery Co., Ltd. Tsingtao Branch, the first brewery set up with European technology in the ancient Chinese mainland. After 100 years' of ups and downs, the pioneer brewery has developed into Tsingtao Brewery Co., Ltd. (hereinafter referred to as "the Company"), the producer of the world famous "Tsingtao Beer".
In 1993 Tsingtao Brewery Co., Ltd. was founded and entered into capital market. Its stock was listed in Hong Kong and Shanghai Stock Exchanges respectively, the first company that is listed in two exchanges at the same time.
In the last 1990's, the strategy of "Great Famous Brand" was entirely applied in Tsingtao Brewery Co., Ltd. The Company also adopted such strategies as "Management of Freshness", "Develop from the Strategic High Point and Expand at Lower Cost" and "Develop Market Network". The assets reorganization characterized with "Develop with Famous Brand" led the acquisition tides all over the country. The Company was therefore named as the pioneer of beer industry integration from a peaceful period to a competitive period. It executed the management pattern of "systematic integration and mechanism innovation" in the acquired enterprises, integrating the management pattern and ideology of the subsidiaries with the enterprise culture of the Company.
Up to date, the Company runs over 40 breweries and malt plants in 18 provinces, municipalities and autonomous regions. It has set up a market network throughout the country, fundamentally completing the nationwide strategic layout.
Facing the new century, Tsingtao Brewery Co., Ltd. will continuously innovate to build up a learning type enterprise. It will promote its nuclear competitiveness, to build up an internationalized large company, a value expert on the international market and a leader and super star on the domestic beer market and to write a new history of brilliance in the new century.
