"Liqun" is the old cigarette brand which factory is in Hangzhou, founded in 1960..in 1995, to meet the needs of the market, the successful conduct of the renovation of old, the product of "alcohol, elegant" style access to the consumer recognition. With the expansion of  products, market expansion and brand equity accumulation,  brand awareness and reputation has continued to rise.

 

At a recent Ministry of Commerce announced the first batch of identified by the "old and famous Chinese" list, a total of 38 enterprises in Zhejiang Province old and famous list. "," which ranked brand, which is only by the tobacco industry that the "Chinese old and famous" brand.

 

"" brand for nearly 50 years of production history, a broad market visibility. 1995, "" successfully conducted a "veteran renovation" of the brand transformation, "alcohol, elegant" unique style of products, access to the market recognition and won the good reputation of consumers, sales rose year after year, showing Strong development momentum. Early this year, the Ministry of Commerce initiated the "revitalizing the old and famous works." Hang production of cigarettes, "Liqun" old and famous by the provincial association recommended units, at the end of September by the Ministry of Commerce as "old and famous Chinese" to the community publicity. In late December, the Commerce Department will be "old and famous Chinese" business licensing.

 

Recently, the "2006 China's most valuable brand conference" was held in Beijing. "Li-qun" brand in 2006 to assess the value of 11.01 billion yuan, out of China's most valuable brand section 15.

"Liqun" brand founded in 1960. 1995, to meet the needs of the market, the successful renovation of the old, defined as high-grade cigarettes. The product of "alcohol, elegant" style, consumers were widely recognized. 2005, "Liqun" brand products sold 325,000 boxes, up 26.3 percent, domestic retail price of 150 yuan / about the same level of cigarette brands sold in the biggest brands in 2006, "Liqun" The total brand sales is expected to more than 400,000 boxes.