ENTERPRISE SPIRIT
surpass ourselves and pursuit excellent

ENTERPRISE GOAL

Create world famous brand and build international first-class enterprise

PRODUCTS VISUAL
elegant and good taste 

ENTERPRISE STYLE
seriously, carefully and efficiently

ENPLOYEE IMAGE
love and dedicate to their work

MANAGER IMAGE
serve Tsingtao Beer Co., Ltd. with heart and soul.
Keep everything in order
Do their best to help employees
Be strictly with themselves

ENTERPRISE IMAGE
Efficient staff
Qualified products
Harmonious management
Clean working environment
Perfect service

BUSINESS STRATEGY
big brand strategy
Sub-strategy:
Marketing strategy
Development and expansion strategy
Capitals running strategy
Human recourses strategy
Technology quality strategy

DOMINATED IDEA OF TSINGTAO BEER PEOPLE
Profits: maximize stockholders' profits
Marketing: adapt to market, satisfy market, find out and create new market
Service: faster, fresher, kinder and more convenient
Quality: good taste and be strictly with all procedures
Talent: base on intelligent
Development: develop from high start-point and expand with lower cost
Technical innovations: keep on brand superiority and lead new fashion
Environmental protection: save resources and protect environment to harmonious development