The birth of " Zhonghua" tobacco
Before the liberation, cigarette market share, most of the market, is the cigarette brands Yizhong (BAR), the High cigarettes, that is, "Bai Xi package." After the birth of New China, their best production of cigarette brands, and the matter referred to the agenda. Shanghai, the birthplace of the cigarette industry, natural to assume that responsibility.
After the liberation, Shanghai Jun Guanhui, receive and manage the Chinese National Government tobacco companies. According to the requirements of the higher level, commitment to the production of "best brands" task. 1950, the Chinese state-owned tobacco company, accepted the "China card" Development of cigarettes. At that time, his mandate is to plant the Chinese companies and Works Branch, head of the main Wangcheng Han, Zhu respect to (the Chinese Academy of Sciences, the original, Zhengzhou, director of the Tobacco Institute) and Ding Ruikang, the commitment of the group, such as prescription Concrete work, to study the production process, and the original supplementary material standards. Cao of (former vice president of the Chinese tobacco companies), and engage in the process comrades, and carefully study the design of cigarettes formula, and do the kind of a brand of cigarettes. Do like breathing, for security reasons, engage in the process comrades, linked to two days and two nights, both in the factory, from the southeast factory boss, Zhang Chunshen, to provide the U.S. tobacco AAB. Like breathing caused, by the then Minister of Industry, East China, Comrade Wang Daohan, made a special trip to Beijing, Mao Zedong and other central leaders for smoking. The central leadership after smoking, tobacco evaluation of this kind very good. Thus, planning, to give this the best tobacco, has the best name. At that time, because the company is the Chinese name of tobacco companies, so this is in accord with its brand name, known as "Zhonghua."
With the "Zhonghua" good name, the Liberation Daily, Dengbao assembly trademark logo and advertising company commissioned by the Chinese entrepreneurs, Ding Hao, an advertising agent. At that time, remember, spent only 100 yuan (RMB). After the ad appeared, many contributors, including the United States and East China Association for the Secretary-General, painting a trademark of the best, then the trademark, is facing Tiananmen Chenglou, dark red at the end of the whole, with five golden Wu Jiaoxing, On both sides, there are two Dahua table, below, with Jin Shuiqiao mutual link, upper middle, printed with " Zhonghua brand" of five Chinese characters, the back is one of the Dahua a base form, the middle, printed with "Zhonghua brand" .
"Zhonghua" , listing, famous, thus, "Bai Xi package" is no longer ranked first, while the Chinese brand, Mingju from the first.
After the liberation, Shanghai Jun Guanhui, receive and manage the Chinese National Government tobacco companies. According to the requirements of the higher level, commitment to the production of "best brands" task. 1950, the Chinese state-owned tobacco company, accepted the "China card" Development of cigarettes. At that time, his mandate is to plant the Chinese companies and Works Branch, head of the main Wangcheng Han, Zhu respect to (the Chinese Academy of Sciences, the original, Zhengzhou, director of the Tobacco Institute) and Ding Ruikang, the commitment of the group, such as prescription Concrete work, to study the production process, and the original supplementary material standards. Cao of (former vice president of the Chinese tobacco companies), and engage in the process comrades, and carefully study the design of cigarettes formula, and do the kind of a brand of cigarettes. Do like breathing, for security reasons, engage in the process comrades, linked to two days and two nights, both in the factory, from the southeast factory boss, Zhang Chunshen, to provide the U.S. tobacco AAB. Like breathing caused, by the then Minister of Industry, East China, Comrade Wang Daohan, made a special trip to Beijing, Mao Zedong and other central leaders for smoking. The central leadership after smoking, tobacco evaluation of this kind very good. Thus, planning, to give this the best tobacco, has the best name. At that time, because the company is the Chinese name of tobacco companies, so this is in accord with its brand name, known as "Zhonghua."
With the "Zhonghua" good name, the Liberation Daily, Dengbao assembly trademark logo and advertising company commissioned by the Chinese entrepreneurs, Ding Hao, an advertising agent. At that time, remember, spent only 100 yuan (RMB). After the ad appeared, many contributors, including the United States and East China Association for the Secretary-General, painting a trademark of the best, then the trademark, is facing Tiananmen Chenglou, dark red at the end of the whole, with five golden Wu Jiaoxing, On both sides, there are two Dahua table, below, with Jin Shuiqiao mutual link, upper middle, printed with " Zhonghua brand" of five Chinese characters, the back is one of the Dahua a base form, the middle, printed with "Zhonghua brand" .
"Zhonghua" , listing, famous, thus, "Bai Xi package" is no longer ranked first, while the Chinese brand, Mingju from the first.
解放前，卷烟市场份额，大部分被颐中（英美）占领，高级卷烟，就是“白锡包”。新中国诞生后，生产自己最好的卷烟品牌，这件事提到了议事日程。上海作为卷烟工业的发祥地，自然要担当起这一责任。
解放后，上海市军管会，接收并管理国民政府的中华烟草公司。根据上级的要求，承担了生产“最好卷烟品牌”的任务。1950年，国营中华烟草公司，接受了“中华牌”卷烟的研制。当时接受任务，是以中华公司厂务科，王承翰科长为主，朱尊权（中国工程科学院院士，原来的，郑州烟草研究所的所长）和丁瑞康，承担叶组配方等具体工作，共同研究生产工艺，和原有辅助材料的标准等。曹达（原先的中华烟草公司副总经理），和搞工艺的同志，精心研究设计卷烟配方，并做了一个没有牌子的样烟。做样烟时，为了安全起见，搞工艺的同志，连着两天两夜，都在厂里，由大东南烟厂的老板，张春申，提供美国烟叶AAB。样烟做成后，由当时的华东工业部部长汪道涵同志，专程送往北京，供毛泽东等中央领导评吸。中央领导评吸后，对这个样烟评价很好。于是，策划，要给这个最好的烟，起一个最好的名字。因为当时的公司，名称是中华烟草公司，所以，这个品牌也顺乎其名，称为“中华”。
有了“中华”这个好名字后，在解放日报上，登报征集商标图案，并委托华商广告公司，丁浩，负责广告代理。记得当时，只花了100元钱（人民币）。广告刊出后，投稿人很多，其中，华东美协秘书长，画的一个商标最好，那时的商标，正面是天安门城楼，深红全底，加上五颗金黄色的五角星，两旁，有两个大华表，下面，用金水桥相互连结，上部中间，印有“中华牌卷烟”五个大字，背面，是一个，有底座的大华表，中间，印有“中华牌卷烟”。
“中华”牌，上市后，一炮打响，从而，使“白锡包”不再是名列第一，而中华牌卷烟，从此名居首位。
Input:Cigar Wine&Tea Source:[Cigar Wine&Tea] View:[12688] Pubdate:[2008-5-31 16:34:39] Top
