“Zhonghua”cigarettes, can win "the nation smoke" reputation, the key is the “Zhonghua”cigarettes, cigarette smell clean, high-quality, full-aroma. In order to better control the quality of “Zhonghua” brand, Zhonghua birth, it was at that time of great concern to leaders at all levels, from the State Council, the East China Tobacco Company, and Shanghai, to the leadership of the factory, workshop leaders, Spent a lot of time and energy. “Zhonghua”cigarettes, is basically in accordance with, "the number of cigarettes the number of tobacco production," the principle of the production. Since then, the basis of the national economy, relatively weak, the domestic tobacco supply, a serious shortage, therefore, the then “Zhonghua” brand, production has been lower, but the quality of “Zhonghua” brand, has always maintained like.
"Cultural Revolution" period, Hong Kong businessmen in Guangzhou Trade Fair, who often have to take two packets of cigarettes, a pack of "China" card, a pack of "3 by 5" card, pumping his "3 by 5" card, hospitality guests, before pumping "China" card. Taiwan compatriots, the Chinese purchase of a licence at the time, mainly to return to Taiwan to give, perhaps, is the Zhonghua, a strong national flavor it, in order to lift feelings of homesickness, the Taiwan compatriots, the “Zhonghua” brand, there is a natural preference.
" Zhonghua " cigarettes, from the 1950s, began to go abroad, when the cigarette export business, mainly depend on import and export of local products, limited to, sold to Hong Kong and Macao regions. 1985, the formation of the Zhonghua Tobacco Import & Export Company in Shanghai, "Chinese" cigarette export business, and gradually entered the sustained, healthy and stable development track, in particular, the past three years, each year, to explore the market rate of over 10 The increasing overseas market, have continued to expand. At present, have been sold in Asia, Europe, Africa, Oceania, North America, South America and other continents, across more than 30 countries and regions, more than 50 tax-free, and tax market and, more than 100 domestic duty-free Sales outlets. " Zhonghua " cigarettes, in the overseas market status, increasingly secure, by Chinese, overseas Chinese and the trust, and sales outlets of all ages. 1993, the Chinese government, the designated embassies in foreign countries, " Zhonghua " cigarettes, as foreign guests of honor with smoke, " Zhonghua " cigarettes, is the first to enter the international duty-free shops of the product. At present, the " Zhonghua " cigarettes, ranking the country, single-brand cigarette exports, the first volume in overseas duty-free shops cigarette retail price first; Chinese goods in the international influential duty-free shops in the market share of the first First, fully demonstrated the " Zhonghua " brand cigarettes, in overseas markets and the impact of strength.
Historically, the “Zhonghua” brand, to meet the various needs, from the internal formula, to form the packaging, has been the development, production, a wide range of new products. First of all, included in the formula, the are: the leaders of the country, specially the Chinese tobacco # 54 (equivalent to the quality of panda) to supply the necessary foreign leaders, special # 35 for the Chinese tobacco; export market for exports Necessary, # 15 Chinese breathing and, supply the domestic market, # 25 “Zhonghua”cigarettes.
“Zhonghua” brand in the form of packaging, there is, with the rough-mouth, soft pack with 20; hardware box (a drawer-type) 10, 20, 24, and other packaging; listen to 50 with iron, iron listen to the form, Listen at a low, curling and listen to two kinds, and the current production of the hardware boxes, clamshell, with 20 (also produced five, with 10), and other means.
Cigarette in the specifications, from rough-(-mouth), for development, 81 mm in length and filter cigarettes, and the existing production, 84 mm in length and filter cigarettes. And cigarette brands, trademarks and packaging and decorating, also under different product requirements, design, form, and in the text, tables, logo and the words in Chinese pinyin, as well as tables, patterns, such as increases in both Chinese and English words. At present, the use of trademarks, and symbol, that is, by extension, the history of design, form in both English and Chinese (Pinyin).
We produce “Zhonghua” brand, is mainly traditional, flue-cured tobacco cigarettes, in the 1980s, with the country's reform and opening up, the State Tobacco Monopoly Bureau, pointed out the need to develop a mixed-type cigarettes. At that time, it developed, the Chinese licensing blended cigarettes so that the “Zhonghua” brand of cigarettes, an increase of new content.
To implement the State Tobacco Monopoly Bureau, the requirements for the work, to reduce the tar content of cigarettes to Jiangjiao year, the technical center's leadership and comrades, and through research efforts, the “Zhonghua” brand, the original on the basis of the development, The development and production, 15 mg /-and 11 mg / branch in the low tar products. With further research, the future will develop 8 mg / branch, the Chinese low-tar cigarettes.
"文革"期间,港商在广交会期间,身上往往要放两包烟,一包"中华"牌,一包"三五"牌,自己抽"三五"牌,招待客人时才抽"中华"牌。台湾同胞当时购买中华牌主要是回台送人,或许是中华牌具有浓郁的民族气息吧,为了解除思乡之情,台胞对中华牌卷烟自然有一种偏爱。
"中华"烟是从五十年代开始走出国门的,当时的卷烟出口业务主要依靠土产进出口公司,仅限于销往港澳地区。1985年成立中国烟草上海进出口公司后,"中华"烟的出口业务逐渐步入了持续、健康、稳定发展的轨道,特别是近三年来,每年以开拓十多个市场的速度递增,海外市场不断得到拓展。目前已销往亚洲、欧洲、非洲、大洋洲、北美洲、南美洲等各大洲,遍布三十多个国家和地区的50多个免税和有税市场以及国内100多个免税销售网点。"中华"烟在海外市场地位日渐稳固,深受华人、华侨的信赖和销售网点的青睐。1993年,我国政府指定驻外使馆将"中华"烟作为招待外宾用烟,"中华"烟是第一个进入国际免税品商店的国产品。目前,"中华"烟位居全国单牌号卷烟出口数量第一;在海外免税品商店卷烟零售价格第一;中国商品在国际上有影响的免税品商店中市场占有率第一,充分显示了"中华"牌卷烟在海外市场的影响和实力。
历史上,中华牌卷烟为适应各种不同的需要,从内在配方到外形包装,曾开发生产了多种多样的新品。首先在内在配方上就有:为国家领导人所需的特制#54中华烟(质量等同于熊猫);为供应有关国外领导人所需的特供#35中华烟;为出口外销市场所需的#15中华烟;以及供应内销市场的#25中华牌卷烟。
在中华牌卷烟包装形式上就有光嘴粗支的软包20支装;硬盒(抽屉式)10支、20支、24支等包装;铁听50支装,铁听形式也分有低听及卷边听二种;以及现有生产的硬盒翻盖式20支装(也曾生产过5支、10支装)等多种形式。
在烟支的规格上也由粗支(光嘴)发展为81毫米长过滤嘴烟以及现有生产的84毫米长过滤嘴卷烟。并在烟支品牌和包装商标装潢上也按不同的产品要求,有华表图案加中文字、华表图案加中文拼音字样以及华表图案加中英文字样等。目前使用的商标及钢印就是延用了历史上设计的华表中英文(拼音)。
我们生产的中华牌卷烟主要是传统的烤烟型卷烟,在八十年代,随着国家的改革开放,国家烟草专卖局提出要发展混合型卷烟。当时就研制开发了中华牌混合型卷烟,使中华品牌的卷烟又增加了新的内容。
为贯彻国家烟草专卖局提出的对降低卷烟焦油含量要逐年降焦的工作要求,在技术中心的领导和同志们经过努力研究,中华牌卷烟在原有的基础上,研制开发并生产了15毫克/支和11毫克/支的中低焦油产品。随着进一步的研究,将来一定会开发出8毫克/支的低焦油中华牌卷烟。